Your treatment menu is the core of your offering. It will help your clients understand what you do and how you want to be perceived.
What you leave off your clinic menu can be just as important as the treatments you choose to make your cornerstone offerings.
Here are a few things to consider:
What will get the most clients through the door?
Think about your local clientele and based on their needs add a functional treatment that will be popular with them. Practical treatments that offer tangible outcomes –
- Laser hair removal
- Fat freezing
- Injectables
- Carbon facial
These treatments will bring people into your diagnosis process, allowing you to up-sell and cross-sell based on their requirements.
What’s a low-cost treatment you can speculate with?
Treatments such as microdermabrasion and Coolifting are perfect as speculative treatments. They’re low cost/low risk and potentially high reward. Remember to kick off your new treatment properly using Facebook advertising for local targeting, offering free treatments to clients and explaining the advantages of the treatments using in-clinic promotional material.
What are you really good at/love doing?
Do you love performing facial treatments? Doing nails? Are skin treatments your passion? If you’re brilliant at something or have a genuine for it, there’s always a market out there. People will travel for someone who’s committed to their craft and offers an exceptional experience.
Don’t doubt yourself. If you love performing a treatment, you will keep improving and your reputation as an artisan will grow.
What does your clinic stand for?
Are you a luxury location? A low-cost provider? A boutique or specialist clinic? Make sure your menu fits with your brand promise. Don’t add things to ‘flesh out’ your offering. It’s better to have fewer treatments that are done well and make sense to the business rather than a load of underused or poorly serviced offerings.
Take your time with your clinic menu. It’s much easier to get it right at the start than it is to make changes in the future. If you would like to speak about your clinic menu with a Laseraid client advisor, please call 02 9011 5509.
