Skin rejuvenation treatments are becoming more popular, and many clinic owners and managers are considering adding skin rejuvenation to their treatment menu. But which treatment will offer the best client satisfaction, and the highest return on investment?
Start by looking at your existing offering, and asking your clients which treatment they would most like you to bring into the clinic. After all, it’s not necessarily the most scientifically proven or the most famous treatment that will resonate with your clients.
Now you most likely have a shortlist, let’s break down a few treatments:
Microdermabrasion
Well known, low-cost, and easy to introduce, microdermabrasion will be easy to promote to your clients. It’s also a fast and effective treatment process that is easily tacked onto any existing offering. However, it’s well-known for a reason: many clinics offer it, so do your research.
Laser Resurfacing
While this is a broad category dependent on the type of laser you use, laser resurfacing is also quite well-known and easy to explain. While there are (often significant) short-term side-effects, such as redness, itching, and sometimes swelling, laser resurfacing also offers a smorgasbord of treatment solutions. From uneven skin tone and fine wrinkles to sun-damaged skin and acne scars, laser resurfacing – when used effectively – can be transformative.
Chemical Peels
One of the best things about chemical peels is the opportunity to test various acids, giving clients the opportunity to create their own personalised treatment. Chemical peels are effective and have the advantage of the “tingly sensation,” helping the customer feel the treatment working. This is in stark contrast to the likes of LED light therapy, which, while effective, doesn’t offer any sensation at all.
Botox and Fillers
You will need a skilled nurse, but as long as they aren’t brand-new to the industry, they will most likely come with a few clients. Botox and fillers are very straightforward offerings, with sophisticated clients seeking numerous appointments scheduled in advance. However, there is a risk with having only one nurse – illness, poor performance etc – so if you are determined to add Botox to your menu, consider building in multiple staffing options.
Of course, there are numerous options when it comes to skin rejuvenation treatments, so take some time to speak to your clients, look at what your competition is doing and put a plan in place to ensure your success.
